Ostentatious Normality – Long-term online interventions
From August 22 to September 22, 2016, Folie-Culture was pleased to present two long-term online interventions on the theme of Ostentatious Normality.What is normality? A strange spontaneous consensus, shaped by the media and marketing professionals, that becomes a norm and transforms social interactions, spurs consumption, and make us all seemingly the same. But normality must be interrogated, hence two new online interventions by Maximilien Ramoul (France) and the Jean-Sébastien Vague (Montreal) collective, which tackled widespread human alienation mediated for the the digital era.
MAXIMILIEN RAMOUL (France) / La mort lente du merveilleux / Video intervention
As new social media and communication platforms proliferate, language evolves to favour the fast, commonplace, and brief. For an entire month, Maximilien Ramoul examined this feature of our communication technologies with a series of short videos, released daily, exploring what the word “merveilleux” (marvelous) means today.
JEAN-SÉBASTIEN VAGUE (Montreal) / Grimper l’Everest en 31 jours (trucs et astuces pour trouver le bonheur) / Blog
In an era when our social media feeds constantly promise “happiness in ten easy steps,” the quest for happiness seems to go hand in hand with unrelenting levels of productivity. For one month, Jean-Sébastien Vague collected advice on happiness and applied it in daily life. The duo posted the performative experience on a regularly updated blog that reflects the tension between conformity and individuality.